How therapists can ask for Google reviews ethically
By the Welbeo editorial team · Editorial policy
A professional Google Business Profile can help prospective clients discover your practice. Genuine reviews can also provide reassurance, but asking for them requires care—especially when working with clients in a sensitive, confidential setting.
Prepare your Google Business Profile
Keep your business name, practice category, opening hours and contact details accurate. Add clear photos and a useful description. Then use Google's own Business Profile interface to obtain your review link or QR code, and test it on a phone before sharing.
Ask simply, without pressure
You can mention reviews at the end of an appointment, include a small QR card at reception, or send a brief follow-up to clients who agreed to receive messages. Keep participation entirely voluntary. Never offer discounts, gifts, preferential booking or free sessions in exchange for reviews. Don't pressure clients to leave a positive rating.
Example message: “Thank you for your visit. If you'd like to share your experience publicly, you can leave an honest review on our Google profile using this link: [your review link]. It's completely optional.”
Respect patient and client privacy
An online review is public and may disclose a client relationship. Don't encourage anyone to describe medical information. When responding, thank the reviewer without confirming they are a patient, mentioning a diagnosis or sharing details about a consultation.
For complaints, respond calmly and briefly, invite the writer to contact you privately if appropriate, and use Google's reporting process only for reviews that violate its policies. Avoid requesting that someone change or delete a negative review in exchange for benefits.
Track quality rather than chasing numbers
Check that the QR code continues to work, keep your profile current and review feedback periodically. A professional website with clear services, practical information and a booking flow complements your Google listing.
For examples of how practitioners present their services online, discover the Welbeo practitioners featured below. Their profiles are examples of online visibility, not endorsements of any particular review-collection method.